Ever since 1923, Hummel has been a team sport brand deeply rooted in football, and in the future they will be strengthening their position within the world’s most popular game with the signing of Dutch club Rot Weiss Oberhausen who will be wear a jersey based on the new Bee Authentic product line. Two other exciting sponsorships include the Afghan and Sierra Leonean national football associations. This is an example of Hummel's quest for sponsorships and teams that value the love and joy of sports and a perfect brand match higher than multimillion figures on a contract.
Come fly with the Danish bumblebee brand into 2011.